Let’s get to the point — you are extraordinary.

Your voice is bold, your personality is big, and your work is powerful. Your individual perspective is based on years of life and work experience.

You’ve put your time in to get here.

So why are you having trouble connecting with the clients that you know you’ll work best with?

I’m here to tell you it’s not you - it’s your messaging.

Writing copy and content isn’t enough. You need strategy and intention to keep your ideal audience on the journey to conversion. This is more than scheduling and making graphics. It’s about foresight, clarity, and how to communicate with your ideal client.

Your differentiator - the stuff that makes the way you do what you do different from everyone else - that makes your written communications refreshing and read-worthy.

When you can see the purpose of writing and sharing content and how to maximize its potential, then walk that line that connects your perspective, expertise, and personality, it’s so worth it.

I'm Beth Knaus, an award-winning copywriter, consultant, and messaging expert. I love writing and the challenge of crafting clear and intentional messaging for my incredible clients.

I grew up cutting and pasting my own magazine and newspapers together, and facilitating productive communication between Barbie and Ken. Then I moved on to angsty poetry and a love for crafting stories. Today, I write both personally and for other business owners who want their content to work as hard as they do to attract and convert clients.

So what are my differentiators?

I was an only child raised by my dad. I did a lot of listening, observing, and using my imagination. He taught me how to be direct but respectful, empathetic but honest, and to talk about complex subjects in a way that helps others understand.

  • I’ve never worked in corporate

  • I opened a brick-and-mortar business when I was 24

  • I actually enjoy managing people

  • I spent over 30 years in the beauty industry, racking up experience in leadership, sales, marketing, education, and strategic thinking.

When I meet my ideal client, I immediately start strategizing how I can capture their bold voice and dynamic message and nail it to the page for the world to see. Think you’re ready for this?

“If you're looking for help in your messaging, your writing, or your branding, look no further. Beth is a creative writing expert, content ninja, and all-around fantastic professional. She will take your ideas and bring them to life, all while showing you how it's done. Powerful messaging that's crystal clear and stands out from all the noise. Hire her, you and your business will be glad you did!”

— Nancy Medoff

Things you should know about me:

  • I love me some good, old-fashioned snark

  • I always preferred the B-sides of records

  • I question the status quo

  • Being a contrarian and a respectful non-conformist are some of my greatest strengths

  • Cold water and its activities are not my friends. I prefer a lazy river over white water rafting and love 80-degree pool water.

Now an empty nester, I live in Norwood, MA with my awesome husband, and fluffy, fresh cat Fifi. I have three adult children who are superb humans. In my free time, I love to read, travel, hang in the city, cook, eat excellent food, and laugh. A lot.