Figuring It All Out
Beth Knaus Beth Knaus

Figuring It All Out

Running a business means juggling a dozen platforms at once. Here's how Beth simplified her systems — from scheduling to email marketing to task management — and what to consider before you sign up for the next tool.

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Try A Mindset Term
Beth Knaus Beth Knaus

Try A Mindset Term

After years of choosing three words, then one, Beth landed on a mindset term instead: locomotion. Here's why steady movement — not perfection — is the key to doing her best creative work.

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Why Using Your Voice Matters
Beth Knaus Beth Knaus

Why Using Your Voice Matters

With chatbots churning out generic content faster than ever, your unique voice is your edge. From podcast to blog, here's why authenticity attracts your bullseye clients — not chases them.

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Branding is Not the Only Step
Beth Knaus Beth Knaus

Branding is Not the Only Step

Branding gives you the visuals — headshots, colors, mission and values. But it's your voice that turns those assets into content that actually sells. Here's what comes after branding.

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Changing It Up For 2025
Beth Knaus Beth Knaus

Changing It Up For 2025

Instead of picking three words for the year, Beth's swapping tradition for a real list — boundaries, self-acceptance, and letting go of "shoulds." Here's what she's committing to for 2025.

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ChatGPT: Pros and Cons
Beth Knaus Beth Knaus

ChatGPT: Pros and Cons

 An AI tool like ChatGPT can save a lot of time when used respectfully and efficiently. Here are my thoughts.

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You “Aught” To Know Me: A play on words
Beth Knaus Beth Knaus

You “Aught” To Know Me: A play on words

The best way for you to get to know me, or for anyone to get to know you, is through the “aut” words. These words represent the courage to separate yourself from the masses, to stand out, and to be confident in your unique self.

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Your Website Curb Appeal
website Beth Knaus website Beth Knaus

Your Website Curb Appeal

Your website home page should represent who you are, what you do, and how you work that magic. You want the statement in the top section to be inspiring, and then a little bit more information about that statement that makes the reader curious enough to step inside.

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Oh, My Word(s)!
Beth Knaus Beth Knaus

Oh, My Word(s)!

Simple resolutions or intentions don’t stay front of mind for me. I have found that choosing my three words each year keeps me on track, mostly on those days here and there when I’m considering applying at Starbucks or Trader Joes, someplace I frequent so I can at least benefit from an employee discount.

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What’s the Big Deal?!
Beth Knaus Beth Knaus

What’s the Big Deal?!

I’ll admit, when storytelling became a trending term in the entrepreneurial world, I immediately thought of Dr. Seuss, Beatrix Potter, Eric Carle, etc. And any other writer, whether fiction or non-fiction.

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Branding and the Mona Lisa
branding Beth Knaus branding Beth Knaus

Branding and the Mona Lisa

if you want to know more about how an upper-class merchant’s wife had her portrait painted for her 24th birthday while most portraits at that time were painted of rulers, church officials, and religious characters, you will have to read some content.

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Take A Look in the Mirror
Beth Knaus Beth Knaus

Take A Look in the Mirror

I think we have all received a compliment that took us by surprise. The kind that makes you look in the mirror, searching for what the complimenter saw. Our best abilities are innate and come naturally to us. So much so that we don’t always recognize them.

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Do What You Already Know
Beth Knaus Beth Knaus

Do What You Already Know

The idea of creating content for your website might make you cringe, wince, or cower. You might even tear up. Take a breath – you can make changes you already know how to do. So get a tissue and let’s get started.

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Epitaphs and Eulogies: Are You Leaving Your Footprint?
Beth Knaus Beth Knaus

Epitaphs and Eulogies: Are You Leaving Your Footprint?

Thinking about your epitaph and eulogy may seem a bit morbid, but it’s definitely a “think ahead” type of situation. At a certain age it does become a choice, to no longer be molded by those around you, but to take part in the molding of yourself.

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Finding the Balance
Beth Knaus Beth Knaus

Finding the Balance

You know that place where you push a little bit when you’re communicating? There’s a nuance to this, a real place somewhere between your professional presence and your dynamic personality that is a beacon for “your people”.

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