Case Studies

Tell Both Sides of the Story

As a business owner, you can tell peers, colleagues, and potential clients about an interaction with a client that you see as successful, but that’s only your side of the story.

Think about:

  • Peanut butter without jelly.

  • Cream cheese without cucumber.

  • Bolognese without a glass of Chianti.

Not horrible, but not the best.

Testimonials from clients, the other side of the story, may not specifically point out what you want potential clients to know.

“Suzie was great to work with” or “Steve is a real professional” are nice statements, but they don’t show the true value of working with you.

Even when you send a feedback questionnaire, there’s no guarantee that your client will fill it out with the specific details you’re hoping for.

A case study is the opportunity to give a 360 perspective on the success of your complete process with a client. And as a bonus, you get to promote the work your client does, along with the work you do.

A case study shows:

  • The client’s initial struggle

  • Your strategy for helping them

  • Your unique and valuable process

  • Both perspectives along the journey to desired results

  • Collaboration and implementation of a cohesive plan

  • Client transformation

  • How you set the client up for continued success moving forward, either with or without you.

Promote your unique value while sharing your client’s success, establish credibility and trust by showing that you “walk the walk”, highlight your expertise, and build authority.

What’s the process?

  • Strategy call to discuss which client you want to highlight

  • Decide what you want to highlight from your time working with the client

  • I interview the client, asking questions about their experience working with you

  • I write the first draft of a conversational, blog-style document with direct quotes that takes the reader through the client’s journey with you

  • We get approval from the client

  • You share your case study on all of your platforms

Let’s talk about how you can benefit from having case studies on your website!

Investment: $797
Quarterly: $1897 a year

“One of the best parts of working with Beth on my case studies is that she interviews my clients directly, so she captures their voice and perspective. She then turns that into a case study that is clear, engaging, and shows the full impact of our work together and my client’s transformation. These help prospective clients better understand the kind of support I offer. We’ve done many case studies now, and they have become a key part of my overall marketing.

— Kathleen Lawson, Kathleen Lawson Consulting