Finding the Balance
Updated: September 1, 2026
Those moments when your content is getting everyone’s attention, and all the things you want to say are flowing naturally - those are moments of clarity, confidence, and belief in your messaging.
You’re not overthinking or looking for bored faces in the audience, or worrying about what people think.
It’s that place where you push a little bit by communicating with your leadership tone, your unique perspective, and your lovable snark or intensity, and people are listening.
How do you find this balance?
There’s a nuance to this, a delicacy and an ability to read the room as you step out as your low-key, brazen self, that only comes with practice - finding the balance to walk your fine line.
On the color wheel, complementary colors are technically opposites. It can be the same with writing. Nobody’s voice is the same combination of colors, words, or energy.
Ideally, you need to master being both:
Funny and classy.
Direct and respectful.
Persuasive and truthful.
Personal and professional.
Filled with thought leadership and some basic facts.
These aren’t things that come together easily, they are all relative to each person, and they’re not always fifty-fifty. It requires really knowing yourself, who you’re talking to, and what you want them to hear in what you say.
Once you accept this concept of balance, nuance, and finesse, you’ll be comfortable navigating your voice in your writing.
Do people actually find and keep this balance?
I have been fortunate this year to work with clients who understood the value of honing their voice to attract target clients into their circle for quality conversations. A children’s book author, college essay students, a business strategist, a realtor, a post-partum doula, a personal stylist.
Clients who are brave enough to walk that line, feel the giddiness of finding themselves, and be able to talk about it. Really wanting to show up without dimming the light on who they are as people.
*You can have an analytic and technical profession and also have great energy, a dynamic personality, and a nature-loving soul of generosity.
*You can be no-nonsense, showing your clients the real deal for getting what they want in life, and be a creative, quirky human who loves every type of music.
*You can be true to who you are as a person, and also pursue a successful career, even if you don’t fit “the mold” of a typical expert in your industry.
The best way to turn your light up is to share who you are with the world – you as a whole person, with all of your wisdom, experience, and originality. With your perspective, opinion, and knowledge.
I’d be honored to help you expand your communication style to include all of the amazing things you bring to the table personally and professionally. Schedule a complimentary, “no strings attached” call to talk about your fine line.