What’s Your Story, Really?
When I decided to go all-in and launch my copywriting business, I started doing all the things – company name, website, networking. I put a tagline and an elevator pitch together and hit the ground running. Okay, maybe not running, but walking fast. As I have settled into my business and it has grown and evolved, my initial story was only the beginning, and it has evolved over time. So I had to ask myself, “Self, what is your story, really?”
We talk a lot about our truth, our voice, and our stories, and how they are a foundational part of our branding. But have you invested the time to go inward to find personal experiences that have shaped your unique perspective and philosophy? Those two things shape your voice, and help your target clients find you.
Doesn’t my resume do that?
Your resume is data. And many people doing what you do have similar data. Hiding behind your resume is counterproductive to visibility. People want to know about you:
How did you decide to do this work?
What’s in it for you, as well as your clients?
What struggles have you had, how did you overcome them, and how does that define how you do your work, unlike those who have similar resumes??
When you go back in your history, you can reflect on and search for situations, events, and challenges where you developed strengths from dealing with those times.
For instance, one of my first jobs was in a small retail clothing store in my town’s center. The store was never busy, and they started to cut my hours shortly after I started working there. Then one day, the husband fired me. He said he thought I was stealing. At 15 years old, I was embarrassed and mortified, and so upset that I had been accused of this. Looking back now, I can see that he was probably also embarrassed and did not want to admit that the business was failing. I also think he didn’t want to pay unemployment, so he fired me for something that would prevent that. He chose pride and shame over honesty.
Are You Clear on Your Values and Strengths?
It’s no surprise that honesty comes up as one of my top values and strengths in every test I take. I am honest in my content and with my clients, and I urge them to be honest and original in their content as well.
I see many business owners choose values that are ideal and that they aspire to. That’s fine, but you want to ask yourself if those are values you’ll be able to lean on in a difficult situation.
There are many strengths tests and value exercises you can find online at no cost. If you reach out to me, I’m happy to share the ones I normally recommend.
How Do I Find My Own Stories?
Here are some exercises you can do:
Start a chronological timeline of events in your life that have had a profound effect on you, both positive and negative. Take your time. Go through five years at once. Keep revisiting and adding things you’ve missed.
Select five-year chunks of time again, and choose the three events on your timeline that impacted you the most in those five years. Then journal separately about each experience – how and why it happened, how you felt then compared to how you feel about it now, and how it changed or strengthened you in some way.
Go through these journal entries and reflect on the skills, strengths, and talents you developed because of these life experiences. Make as long of a list as possible. And be confident and generous with yourself here; these are the things that will separate you from your peers and colleagues.
This awesome list you have started is your personal superpower list. Those strengths are what make you unique. Here are some things to consider:
What can you say about those strengths and how they enhance how you work with people?
Where did you develop or learn those strengths?
Do you use two or three of your skills or talents together to offer your clients something no one else can offer because of the experiences you had along your story timeline?
Did someone teach you those skills, whether it was someone you loved and respected, or someone who challenged you?
There’s so much to brainstorm here and plenty of ideas for communicating your originality and genuine abilities to your clients. Don’t forget to go back to the other time frames in your life and repeat the process to extract additional unique skills and abilities that you developed on your journey.
You are stirring the pot with these exercises, so be sure to give yourself some time to process and handle any feelings that might come up. And take a moment to thank yourself – this is not easy work. Make sure you take time for some self-care as you go through your story this way.
If you’re interested in getting some support around crafting a deeper story, let’s talk.